“The Moussaka Is The Best I’ve Ever Tasted”
Imagine those words. Here they are again: “The Moussaka is the best I’ve ever tasted” (read on if you’d prefer to ignore the video) Now imagine they are spoken about the signature dish of a More […]
Word Of Mouth Principles
The Lawyer Word Of Mouth Lightbulb Moment
Word of mouth lives or dies by being memorable Just doing a good job can be remembered. But what about making a lasting impression? So much so that you are remembered by your clients for More […]
Sales: The Secret Path Of Least Resistance
Sales fills many people with a feeling of dread. After all, who really likes that kick-in-the-gut feeling of rejection when your proposal is declined? For professional salespeople, it comes with the territory. But for many More […]
How To Move The Sleeping Elephant From Your Office Entrance
It was a crisp, bright spring morning as you arrived at your office prepared for your 9AM meeting. Today was different. Stepping from your car, you turn toward the office and stop. Stock still. For an More […]
