Your Suppliers – An Untapped Source Of Word Of Mouth

Think of a couple of your favourite clients. If they asked you a small favour, it took you seconds to do, and it would make them happy, would you do it?

filterYour Suppliers As A Word Of Mouth Channel

That’s what many of your suppliers would think too. And they can become a channel for your word of mouth stories.

But just like you’d feel put out if a client asked too much, so would your clients. So you do have to be respectful. And realistic about the extent to which they can help.

So what can you do? You can call or write to your clients. Perhaps starting like this in an email:

Subject: A small favour…

Hi Joe,

How are you? Well I hope. I was wondering if you could help me out? I’m looking for new clients, and wondered if you know any…

And then:

targetarrow1. Be Specific

Let’s get back to that 80/20 thinking. Who are your best clients? Are they businesses or consumers? What sector are they in? What size? Location? If they are consumers, what is their profile?

If you can describe your very best clients, that’s the first step. If you said “anyone really”, then your chances of a referral decline

newsletter2. Do They Have A Newsletter? Ask Them If They’d Run A Story

Many of your clients have an e-newsletter. In fact, which of them send you one? Maybe start with them so you can ask this question.

Part of what I do for word of mouth clients is actually produce your entire newsletter with word of mouth at it’s centre.

And that’s one of the reasons your clients are delighted to be interviewed – because they get coverage too.

And what story do you send them? It’s your client stories of course.

And if you haven’t yet see what a client story looks like, take a peak right here:


winwin3. Create A Win-Win – Mutual Newsletter Recommendations

Do you like that supplier? Would you in fact recommend them? Well why not create a story for them and put it in your newsletter.

But also engage a word-of-mouth expert. If you read the example story above, you will notice that I ensure his story was shared in a very specific way with her clients.

This is something that I usually do on-site. So I can make sure that they not only share the story in the newsletter, but that I also offer to create the copy for a very specific recommendation email.

In the above story, that one email was worth around £450K.

Checklist For Your Supplier Word Of Mouth Request:

  1. Ask for referrals to specific types of clients
  2. Ask them to disseminate your client stories via their newsletter
  3. Or, using a word of mouth consultant, offer a mutual newsletter story as well as a recommendation email going to specific targets

So why not engage an expert to help you make it happen?

Would You Like More Repeat Business And Referrals? Without Doing It Yourself?

How about a free consultation? Just tell me what you do, and I’ll tell you how I can make that happen.

Complete the form and I’ll get in touch:

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